Going Global: A Hands-on Guide to Market Research
*Bring your laptops* for this hands-on market research class on how to begin selling your products abroad. Doug Smith, Assistant Director of the International Trade Center for the University of Texas at San Antonio, will walk you through country analysis based on your industry, what times of year for you to pursue international trade shows, and the terms you’ll need to consider to effectively price your product. This class is ideal for both hard goods products as well as virtual tech products. At the conclusion of this class you will know – for your own company - where to consider expansion, when to do it, and how much additional revenue you could earn as a result.