Dawn Weathersbee [Dawn]

My profile

I'm from the Lean Startup camp of marketing strategy development: hypothesize > test > develop > test again > use for a specific period > hypothesize > again, again, again...
I've got experience in branding, re-branding, managing outgoing brand communications, client outreach, and creating marketing plans.
I've been a teacher and a fundraiser.
I've tracked metrics on Facebook, Google Analytics, Constant Contact, WordPress, MailChimp, and ThriveHive in order to determine content production direction, brand voice, and visual brand guidelines.
I work with designers, market researchers, staff members, and sales professionals to help business owners create a connection between their brand and their audience.
I love teaching, entrepreneurs, and great beer and wine. Most of all, I love sharing a good story with an engaged audience.